![]() The separate analyses of these subcategories are then utilised to create a conclusion as to what characteristics need to be met for someone to obtain enoughness. This category analyses the clothes in which the gym bros pose for their photographs, with a focus on the fit and the style of the clothes they wear, what these characteristics promote and whether they sport certain brands. This category analyses the pictures with a focus on what part of their bodies the gym bros are attempting to emphasize, whether there are similarities surrounding what part of their body is the central point in their pictures and the way in which they show their body implies. Once a Gym Bro has collected enough emblematic identity features, they can call themselves a Gym Bro In this category the pictures are analysed based on the location where they were taken, focussing mainly on the extent of privacy of the place, and whether the pictures were taken alone or with multiple Gym Bros in a group. Since the latter can be much more easily altered these two physical aspects have been isolated. ![]() The physical appearance aspect of the analysis was split into two parts: their bodies and their attire. These categories were selected because they cover the most relevant parts of the selected pictures, surroundings, and the physical appearance of the Gym Bro. To analyse the pictures three subcategories were created. The pictures were publicly posted on the social media platform Instagram, where they were retrieved from the hashtag “#gymbro”. Gym Bro pictures as a starting pointįor this article, a data set of eighty pictures of self-proclaimed Gym Bros was used for the analysis of Gym Bros' characteristics on Instagram. ![]() This article will analyse how the Gym Bro identity features on Instagram to gain comprehension of what requirements need to be met in order to reach a sense of enoughness and become recognized as a full-fledged member of the Instagram gym bro community. When someone strays too far outside of the borders of the behavioural norms set in an identity group, they risk being seen as an outsider (Becker, 1963) by the other members of this group. To be seen as a Gym Bro, one must adhere to certain standards in order to obtain “enoughness”. Pictures of physical progress, pre-workout meals, and workout tips shared to inspire others, can all be found under Instagram hashtags such as “fitspiration”. If you go to a gym regularly, you will have most likely seen a Gym Bro, but what does it really mean to be a Gym Bro? How does one need to express themselves in terms of looks and behaviour, in order to become part of this identity group? On online platforms, such as Instagram and Reddit, large communities of self-proclaimed Gym Bros can be found producing gym-related content. The Urban Dictionary defines the Gym Bro as “ a person usually a male who spends most of their time in the holy temple of gains (AKA the gym) a gym bro is the alpha male where ever he goes, he fucks ye hottest girls and is usually cocky” ( SEALZROCK, 2018).
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